July 1, 2013
January 18, 2017 (rev)
Every Day in Every Way We…..
Value our Staff
Are Organized, Utilized, and Valuable
Preserve Leadership Ethics, Accountability, Center Values, and Public Trust
Governance Procedures WWRC is committed to transparent communication with its employees. In addition to ongoing department and division staff meetings, commonly used organizational strategies to routinely share business information with employees include the weekly Centerline communiqué, a quarterly Director's Report, and Center-wide emails. WWRC managers, supervisors, and Division Directors are expected to use additional formal and informal strategies, as appropriate, to keep assigned staff informed of WWRC business, performance, and outcomes on an ongoing basis.
WWRC employees are expected to actively engage in shared communication strategies by reading information provided in a timely manner, participating in scheduled staff meetings, and asking questions to understand and/or clarify information provided. WWRC employees are encouraged to contribute Centerline articles, client success profiles, program updates, and other relevant information for routine communications with their colleagues and external stakeholders.
The chart below summarizes routine communication strategies, their frequency, and related WWRC employee expectations:
Department/Division Staff Meetings
Public Information, Public Relations, and Marketing WWRC shares resources with its parent Agency, the Virginia Department for Aging and Rehabilitative Services (DARS), for formal operations of its public information and community relations program, which includes all media releases and other communications with the general public under the direction of the DARS Commissioner and/or WWRC Director.
The DRS Public Relations Director, housed through the DRS Central Office in Richmond and reporting to the DRS Commissioner, has lead accountability for development, implementation, and evaluation of the Agency public information and community relations program, directly and/or through delegation to assigned staff. This position coordinates activities with the WWRC Director and/or his designee, for events specific to WWRC. This position also manages and directs all media communications for the Agency, both print and web-based, including social media venues. The DRS website houses current and archived news releases, you-tube videos, and other media communications on behalf of the Agency, including WWRC.
Staff members who are contacted by the media are expected to immediately notify the WWRC Director's Office for guidance. Staff members are not permitted to speak directly to the media without authorization from the WWRC Director, or designee.
For more information: DRS Public Relations